Warriors of radness biography

  • The visionary founder of iconic streetwear company Freshjive has long been known in the industry for blazing his own trail, reinventing the brand over the.
  • Was reminiscing of the good ol Warriors of Radness days and @trickyrickyfoficky just resurfaced this photo.
  • Through history, we can learn how our past society, systems, ideologies, governments, cultures and technologies were built, how they operated.
  • Wear It Now

    Kick Some Tassel

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    The Key quick Spring Sunglasses

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    The Manoeuvring of Parka

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    Shop Like a GQ Editor: 2011 Revolve Edition

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    Sock It Close Me

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    Bundle Up: Representation GQ 2011 Guide be against Outerwear

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  • warriors of radness biography
  • Rick Klotz

    Colluding with Rick:
    What the fuck is really going on?


    They don’t make ‘em like Rick Klotz anymore. The visionary founder of iconic streetwear company Freshjive has long been known in the industry for blazing his own trail, reinventing the brand over the course of two decades before moving on to launch cult beloved brand Warriors of Radness. WOR, with its mod cuts, unique fabrics, and boutique distribution, was unlike any surf clothing line before it, and earned Klotz a CFDA Best New Menswear Designer nomination in 2011. When he’s not working on various top secret projects around the world, you can find the SoCal native cutting a striking figure around Los Angeles in a vintage kimono or sequined jacket, one parrot earring dangling in the wind. His outward appearance belies an exceptional intelligence and devotion to history and pop culture that makes Rick Klotz a cultural high priest in a world full of fashion sheep. We sat down with the eccentric modern day dandy and asked him his thoughts on personal style.


    How do you define personal style? I'll say it's a distinctive manner in one's appearance and actions stemming from their unique DNA and life experiences; one's substance, so to say. Personal style without substance is like a pretty car chassis with

    Iris Alonzo - Friends of Friends / Freunde von Freunden (FvF)

    The beauty of living in a light-filled, steel and concrete structure with floor-to-ceiling windows is that every square meter becomes a backdrop for spontaneous photoshoots. Whenever inspiration strikes, Creative Director Iris Alonzo grabs her camera and transforms areas of her open-plan apartment into beautiful backdrops for photo shoots. As a child she remembers telling her parents when thinking about career aspirations that she just wanted to be “paid to have ideas”, and somehow today she has found a way to make that happen. Never having an idle moment and always with a camera in hand, Iris truly loves everything about her job. For almost ten years her post has seen her travel to many international destinations that include her beloved Mexico City.

    Her home is a true reflection of her dynamic personality. Divided into separate activity areas by plants, overarching lights, and homemade glass-steel furniture, Iris’s interior feels like a futuristic modernist spaceship suspended in the sky. Fruit-shaped furniture and vintage dolls defiantly claim their importance over the powerful concrete structure that are in contrast to the unsettlingly exposed interior with a near 360-degree view of MacArthur