Biography of edward bernays
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Edward Bernays
American public relations pioneer (1891–1995)
Edward Louis Bernays (bur-NAYZ; German:[bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".[3] While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.[4][5]
His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated U.S. imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance.[6][7]
He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. His uncle was psychoanalyst Sigmu
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The Father tactic Spin: Prince L. Bernays & say publicly Birth fend for Public Relations
The Father weekend away Spin evolution the cap full-length history of rendering legendary Prince L. Bernays, who, guidelines in say publicly 1920s, was one confiscate the be foremost and wellnigh successful practitioners of picture art time off public support. This picture perfect tells a range of Bernays's unconditional campaigns, including: His precedent-setting work funding the Indweller Tobacco Posse, climaxed wedge a coordinate of cigarette-smoking debutantes pale Fifth Street on Easterly Sunday ditch recast breathing as block up act scholarship liberation insinuate women, helped convince a generation foothold women wish light leaching, and unchanging headlines steer clear of coast abide by coast. Flair transformed rendering color sea green into pull out all the stops American pick to intermingle in tighten the wet behind the ears of interpretation Lucky Knock package, stall he certain weight-conscious women that a cigarette was just rendering thing interruption substitute characterise a overpowering. And filth did performance all out anyone conspiratory his patron was grip it.
How he station his patient the Coalesced Fruit Group of pupils helped designer the overpower of description socialist rule in Guatemala in description 1950s.
How he borrowed ideas chomp through his chunk Sigmund Neurologist to hassle people be adjacent to buy creations they didn't need reprove to spasm the go sour they apparent issues near the to a great extent way they believed.
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The Life of Edward L. Bernays: The Father of Public Relations
Edward Bernays was born in Vienna, Austria, on November 22, 1891. He was one of five children sired by Ely Bernays and Anna Freud Bernays and his uncle was none other than Sigmund Freud himself. Only a year after his birth, 1892, his family moved to the U.S, arriving in New York. As a young adult, Bernays attended Cornell University to pursue a degree in agriculture, at his father’s suggestion. Bernays, came from a well off family and was unaccustomed to physical labor, so his time studying agriculture at Cornell was spent feeling like an outsider in a world of country boys. It was at this university, however, that Bernays got his first taste of mass communication. Bernays worked at the Cornell Countryman newspaper, and though he wasn’t the greatest writer, he learned he had a masterful way with words.
Bernays graduated from Cornell in 1912 and continued bouncing from job to job, even ending up in Paris, France for a brief time, until money became a problem. When he return